So, how much does it cost?
Like just about any service where customized solutions are the norm, it’s often difficult to provide accurate quotes without knowing the full scope of what the project entails, how much research is required and how long it will take to produce the final content. As indicated on my Services page, the types and variety of copywriting projects are almost limitless. They range in size and complexity.
One of the first questions I ask before undertaking any project is, “What’s your budget?” That will determine whether or not we move forward.
The following table provides sample pricing for some of the most common types of copywriting projects:
Type of Project | Purpose | Price Guide |
Site Content Audit and Report | Boost search rankings and conversions by finding gaps and opportunities | From $1,500 |
Keyword Research | Identify top keyword opportunities in Google, etc., on specific topics | From $500 |
Home Page Content: SEO and Sales Conversion Copywriting | Set the stage for a great site experience that prompts conversions | From $1,500 |
Article (1,200-2,000 words) | Bring in SEO traffic with helpful content | From $250 |
Press Release | Get attention from the media and drive additional site visits | From $575 |
Blog Post | Single, topic-specific blog posts, written for readers and SEO | From $300 |
Case Study/Success Story | Offer problem-solution-outcome stories featuring a product or service | From $1,200 |
White Paper/Special Report | Attract email sign-ups/new leads with valuable, downloadable reports | From $2,500 |
Lead Generation Landing Page | This short-copy “squeeze” page can bring in massive leads and sales | From $600 |
E-book | Provide highly useful information to your customers | From $2,000 |
Proofreading/Editing | This valuable skill helps companies avoid errors before publishing content | $40/hour OR $0.05 per word |
Consultation | Take a fresh look at marketing approaches and strategies | $120/hour |
As you can see, writing projects have varying degrees of complexity and command different price points.
Let’s discuss your next copywriting project!
Call me at +1 416-562-4566, send me an email or DM me on social media.
Errol Chambers
Digital Technology Copywriter